Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach
نویسندگان
چکیده
منابع مشابه
Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach
This paper considers the creation and consumption of content on user generated content platforms, e.g., reviews, articles, chat, videos, etc. On these platforms, users’ expectations regarding the amount and timing of participation by others becomes germane to their own involvement levels. Accordingly, we develop a dynamic rational expectations equilibrium model of joint consumption and generati...
متن کاملManaging User Generated Content
This paper considers the creation and consumption of content on user generated content (UGC) platforms, e.g., reviews, articles, chat, videos, etc. On these platforms, users’ expectations regarding the participation of others on the site become germane to their own involvement levels. Accordingly, we develop a dynamic rational expectations equilibrium model of joint consumption and generation o...
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Information quality (IQ) plays a critical role in ecommerce consumers’ purchase decisions, and product-related user-generated content (PUGC) is an increasingly important source of information. Nevertheless, vendors currently do not take full advantage of PUGC since PUGC is mainly used for evaluation purposes. Integrating PUGC into earlier phases of the purchase-decision process might be promisi...
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Models of macroeconomic learning are populated by agents who possess a great deal of knowledge of the “true” structure of the economy, and yet ignore the impact of their own learning on that structure; they may learn about an equilibrium, but they do not learn within it. An alternative learning model is presented where agents’ decisions are informed by hypotheses they hold regarding the economy...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2016
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.2015.0937